Travelex

The market-leading foreign exchange company

 

Travelex is one of the world’s leading foreign exchange brands.

Following a series of incidents that damaged the company’s reputation, we were engaged to help reposition the brand and restore its reputation in the eyes of both the market and consumers.

In the first year of working with Travelex, we secured more than 90 pieces of positive B2B, B2C and thought leadership media coverage in key national and trade publications, across the UK, European, Middle Eastern, Asian and Australasian regions. 

As a result, the company has regained control of its narrative, shifted perceptions and returned to a stable reputational footing following a challenging 18 months.