About us

I founded Brilliant Relations in 2020 with a simple purpose: to provide best-in-class media relations services to inspirational organisations and the people behind them.

Having started my career at The Guardian, I later ran campaigns at two leading PR agencies – Seven Hills and The PHA Group – where I developed my expertise in corporate profile raising and reputation management.

Effective media relations can raise awareness, shift opinion, drive engagement and ultimately help organisations achieve their goals. It is this impact and value that we strive to deliver.

We are proud of the diverse range of clients we work with, and the coverage we are able to deliver for them.

To find out more about our work and services, please do get in touch.

James Brilliant, Founder

What our clients say

Brilliant Relations have smashed our PR out the park, averaging over 20 pieces of coverage a month- including in all the key industry publications. James and the team are an absolute delight to work with.

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Nick Williamson, Marketing Director, System1 Group

In the first year alone Brilliant Relations secured over 100 pieces of coverage, playing an integral role in optimising our reputation. As a company that spans multiple countries and regions, Brilliant Relations has managed to quicky gain a core understanding of each region and created a bespoke PR roadmap for each one. They continue to play a key role in our external communications strategy.

Kate Cawood
Kate Cawood, Head of Communications, Travelex

We worked with Brilliant Relations to launch South Africa’s first NFT fine wine auction, in collaboration with Strauss & Co fine wine auctions and Wine Cellar fine wine merchants, to a UK-based audience. The results were very impressive and we were delighted to reach new audiences for SA’s leading auction house.

Luciennne
Lucienne van Pul, partner & Director of Communications, Avenue

Brilliant Relations was recommended to me by a large media conglomerate at a time when I was showcasing my doctoral research. Working with James has been brilliant, it was exactly what I was looking for in terms of boutique and personalized relationship.

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Dr Zeynep Hizir, Digital Transformation strategy, SS&C

Brilliant Relations has effectively spread our message, reaching new audiences in English and Spanish, and strengthening our market position as Spain’s leading flight school. A first-rate PR service, and we wouldn’t hesitate to recommend them.

Alex-Alvarez
Alex Alvarez, CEO, FlyBy

Brilliant Relations has been thorough, perfectly targeted, highly communicative, and hit all our KPIs over our partnership. We cannot say that for many we’ve worked with in this space. There is no question for us that Brilliant Relations has, pound-for-pound, been one of the best decisions we’ve made in external communications in a long time.

Raymond-Onovwigun
Raymond Onovwigun, Founder, Romco