About us
Exceptional media relations. Built differently.
We are an independent London PR agency specialising in media relations.
Founded in 2020 by former Guardian journalist James Brilliant, our team combines senior agency experience with first-hand understanding of how the media works — what makes a compelling story, what journalists want and what it takes to secure meaningful coverage.
We offer the expertise and quality of a leading agency with a more agile model, giving clients direct access to senior counsel and a hands-on team focused on delivery.
From challengers to global businesses
We work with organisations at every stage of growth, from ambitious start-ups and scale-ups to established and publicly listed companies, across more than a dozen sectors.
Our broad experience gives us a wider perspective on the media landscape while allowing us to build deep knowledge of the industries in which our clients operate.
International reach
Many of our clients operate globally, and so do we. We regularly secure national, business and specialist media coverage across more than 20 countries and five continents, including local-language campaigns.
To find out more about our work and services, please do get in touch.
What our clients say
Brilliant Relations have smashed our PR out the park, averaging over 20 pieces of coverage a month – including in all the key industry publications. James and the team are an absolute delight to work with.
In the first year alone Brilliant Relations secured over 100 pieces of coverage, playing an integral role in optimising our reputation. As a company that spans multiple countries and regions, Brilliant Relations has managed to quickly gain a core understanding of each region and created a bespoke PR roadmap for each one. They continue to play a key role in our external communications strategy.
We worked with Brilliant Relations to launch South Africa’s first NFT fine wine auction, in collaboration with Strauss & Co fine wine auctions and Wine Cellar fine wine merchants, to a UK-based audience. The results were very impressive and we were delighted to reach new audiences for SA’s leading auction house.
Brilliant Relations was recommended to me by a large media conglomerate at a time when I was showcasing my doctoral research. Working with James has been brilliant – it was exactly the boutique, personalised relationship I was looking for.
Brilliant Relations has effectively spread our message, reaching new audiences in English and Spanish, and strengthening our market position as Spain’s leading flight school. A first-rate PR service, and we wouldn’t hesitate to recommend them.
Brilliant Relations has been thorough, perfectly targeted, highly communicative, and hit all our KPIs over our partnership. We cannot say that for many we’ve worked with in this space. There is no question for us that Brilliant Relations has, pound-for-pound, been one of the best decisions we’ve made in external communications in a long time.
