Background: Birchgrove is the UK’s leading provider of rented retirement homes, with nine communities either operational or under construction across the South-East.
Work: With rent-in-retirement growing in popularity, we were retained to raise awareness of Birchgrove as the pioneers of the model in the UK, and to increase visibility of its developments, growth ambitions and founder Honor Barratt. This included establishing Honor as an industry expert and commentator on matters related to BTR and retiree living.
Results: In the first 18 months of working with Birchgrove, we secured more than 200 pieces of media coverage across over 70 real estate, architecture, construction, finance and senior living media outlets and podcasts, including EG, Property Week, React News, Real Estate Capital Europe, PrimeResi and Bisnow.
Impact: Our work has helped to elevate Birchgrove and its founder to developers, investors and retirees, along with showcasing the ongoing success of the UK’s burgeoning rent-in-retirement model.
