Background: Raffle House is a UK prize draw operator that runs bimonthly luxury home draws, as well as a number of other competitions.
Work: The company is keen to increase its visibility in the gambling trade press, and also wants to raise its profile in B2B publications in other sectors, for example, charity and property. It also wants to increase awareness of its prize draws among players and potential players by being featured in the consumer press.
Results: In the first six months of working with Raffle House, we secured the company more than 35 high-quality editorial placements. These included thought leadership articles in the leading gambling trade outlets, consumer features in national titles and commentary slots in well-known B2B titles in the property and charity sectors.
Impact: Our work has increased awareness of Raffle House within the gambling industry and also among consumers.
