Background: AIM-listed System1 is the UK’s leading advertising effectiveness company, working with major brands and agencies to test and improve the impact of their creatives.
Work: In an increasingly competitive ad testing market, our role is to increase System1’s profile as the ad-effectiveness industry leader worldwide. This includes raising awareness of its ad testing metrics, research, partnerships, senior leadership and financial performance.
Results: In the first two years of working with System1, we secured more than 600 pieces of coverage in over 90 advertising, marketing, FMCG, retail and business industry publications across the UK, US, Asia and Europe.
Impact: Our work has established System1’s reputation as the world’s leading ad effectiveness experts in the UK and beyond, while also educating new B2B audiences about the benefits of creative advertising more broadly.
