Background: Nasdaq-listed Taboola is a global content recommendation platform, working with publishers and advertisers to drive audience engagement across some of the world’s leading media outlets.
Work: We are retained by Taboola to drive awareness of its platform, products and technology in the UK market, including its work with some of the UK’s leading publishing groups and advertisers.
Results: In the first six months of working with Taboola, we generated over 100 pieces of coverage in more than 35 advertising, marketing, publishing, retail and travel industry publications in the UK, including Digiday, Marketing Week, Performance Marketing World, Press Gazette and The Media Leader.
Impact: Our work has substantially increased awareness and visibility of Taboola’s products and partnerships to both publisher and advertiser audiences in the UK. Our campaign has also effectively positioned Taboola at the forefront of adtech and AI innovation at a time of growing competition in this space.
