Background: Travelex is the world’s leading FX firm, operating over 1,100 stores and 900 ATMs in more than 20 countries around the world. Travelex also supplies central banks and financial institutions with foreign currency.
Work: We have led on all of Travelex’s external comms and PR since 2021. During this time we have extensively raised the profile of the company, its leadership, its partnerships, its performance and its products – including its cash solutions and prepaid Travel Money Card – to millions of people around the world.
Long considered a legacy brand, much of our focus has been on repositioning Travelex in the public domain as a more modern and innovative business.
Results: Our work has included news generation, interviews, profiling, data-led stories, newsjacking and written pieces across both national and trade media, including business, fintech and payments titles, as well as aviation, travel and retail media.
Impact: Over 600 pieces of coverage generated in 20+ countries to date.
