Background: Wildstone is the leading owner of independent out of home (OOH) media infrastructure across the UK and Europe, operating a portfolio of more than 5,000 OOH assets.
Work: We were appointed by Wildstone to increase the visibility of its senior leadership, business models and the digitisation of OOH infrastructure. We were also tasked with raising awareness of its growing OOH portfolio as it expands across the UK and Europe and into new markets.
Results: In the first year of working with Wildstone, we generated over 150 pieces of coverage across leading British, European and Australian advertising, marketing, business and property publications, through news generation, interviews and written thought leadership.
Impact: Our work has increased awareness of both Wildstone as a leader in OOH infrastructure and its investment in new technologies and markets. Our campaign has also raised the profile of Wildstone’s senior leaders across target media, unlocking new business opportunities for the company.
