Our Team
James Brilliant
Founder
A former journalist, James went on to lead media relations and reputation management campaigns at two leading London PR agencies. He subsequently established Brilliant Relations in 2020.
Today, James has grown Brilliant Relations into an established boutique PR agency, serving a diverse range of burgeoning and household name clients. To date he has managed corporate and B2B PR campaigns across more than a dozen sectors.
Joanne Christie
Director
Jo was a journalist for more than 15 years before moving into PR in 2022. Her experience spans national newspapers such as The Guardian and The Times, as well as leading B2B industry titles across various sectors.
She has specialist expertise in the gambling industry and has worked on PR campaigns for companies such as The Health Lottery, Altenar, Poppleston Allen and PA Betting Services. She has also worked across many other industries, with clients ranging from small tech start-ups to household brands such as Jaguar Land Rover, Santander and BlackRock.
Sionna Hurley-O’Kelly
Senior Account Executive
Sionna is a Senior Account Executive with experience across B2B and B2C Public Relations. Through her career to date, she has worked with clients in a wide range of sectors, including fintech, financial services, property, advertising, and the arts. Her expertise ranges from copywriting and managing journalist relations, to planning and developing successful media strategies.
Sionna holds a first class MPhil degree from the University of Cambridge, where she wrote for the student paper Varsity. Since graduating, she has contributed to a number of national and trade publications, including the Metro and the Bookseller.
